The Risk of Genericide in Australian Trademark Law
As an IP attorney, I often remind my clients that building a strong brand is only half the battle. The other half? Protecting it. And one of the most overlooked threats to a…
National Phase Entry in Australia
In Australia, the due date to file the national phase application is within 31 months from your earliest priority date. That’s either the date you filed a provisional application…
How is Trade Mark Valuation important?
I. What is Trademark Valuation? The significance of Intellectual Property Rights (IPRs) in today’s business environment is undeniable, whether for startups, small enterprises, or…
Trademark Dilution and Brand Reputation
Australian market plays a crucial role in terms of brand reputation as it is a valuable intangible asset which influences consumer trust and business growth. It is essential to…
Bad Faith Registrations and Its Impact on Businesses
Bad Faith Registrations belong to a category of intellectual property registration, particularly trademark, where an individual or an entity registers a trademark or domain name…
Fast-Track Your Trademark: A Complete Guide to Expedited Registration in Australia
Safeguarding a brand’s identity through trademark registration is crucial. In Australia, trademarks are governed by the Trade Marks Act 1995 (Cth), which provides a legal…
Adjusting Your Trademark: Navigating Amendments and Modifications in Australia
A registered trademark is an important asset for any business since it provides legal protection and exclusive rights to use a specific name, logo, or design in association with…
IP Australia-EPO PPH- Streamlining Patent Prosecution Process
The global marketplace has prompted businesses to focus on securing intellectual property rights across various jurisdictions, particularly through patent protection, but the…
