August 8, 2025
Music Trade Marks: When Sound Becomes a Brand
For most musicians, legal protection starts and ends with copyright. After all, copyright is what stops someone from stealing your melody or lyrics. But what about your band’s…
July 30, 2025
Defensive Trade Marks: When Protection Needs to Go Beyond Use
For most businesses, registering a trade mark is about claiming ownership over the brand elements they use every day, i.e. logos, names, slogans, and so on. But what happens when…
July 26, 2025
Sounds, Scents & Signs: Understanding Non-Traditional Marks
When most people think of trade marks, they picture a logo, a business name, or a slogan. But trade marks are not confined to just words or symbols anymore. Under Australian law,…
July 22, 2025
Understanding the “Use” of a Trade Mark: How It Works?
If you've registered a trade mark or you're thinking about applying for one, you might be surprised to learn that owning a registered mark isn't the end of the story, it's just…
July 17, 2025
How Trade Marks for Wine Are Examined in Australia under Class 33?
When it comes to protecting a brand of wine in Australia, filing a trade mark is only half the job. The real test comes during examination, i.e. where legal rules, geographic…
July 11, 2025
Honest Concurrent Use: How is it important?
What happens if someone else is already using a similar trade mark, but I’ve been using mine too, honestly and for years? This is exactly where the concept of honest concurrent…
July 7, 2025
Scandalous Signs as Trade Mark- What Do You Need to Know?
Now, you might wonder, what exactly does “scandalous” mean in this day and age? The truth is, it’s a moving target. What’s acceptable now may have been shocking 20 years ago, and…
June 25, 2025
Provisional Refusal of an IRDA-What can you do?
So, just because you’ve filed a trade mark internationally under the Madrid Protocol, it doesn’t mean your mark is automatically protected in Australia. Like every other country…











