Defensive Trade Marks When Protection Needs to Go Beyond Use

Defensive Trade Marks: When Protection Needs to Go Beyond Use

For most businesses, registering a trade mark is about claiming ownership over the brand elements they use every day, i.e. logos, names, slogans, and so on. But what happens when…


Sounds, Scents & Signs Understanding Non-Traditional Marks

Sounds, Scents & Signs: Understanding Non-Traditional Marks

When most people think of trade marks, they picture a logo, a business name, or a slogan. But trade marks are not confined to just words or symbols anymore. Under Australian law,…


Understanding the Use of a Trade Mark How It Works

Understanding the “Use” of a Trade Mark: How It Works?

If you've registered a trade mark or you're thinking about applying for one, you might be surprised to learn that owning a registered mark isn't the end of the story, it's just…


How Trade Marks for Wine Are Examined in Australia under Class 33

How Trade Marks for Wine Are Examined in Australia under Class 33?

When it comes to protecting a brand of wine in Australia, filing a trade mark is only half the job. The real test comes during examination, i.e. where legal rules, geographic…


Honest Concurrent Use How is it important

Honest Concurrent Use: How is it important?

What happens if someone else is already using a similar trade mark, but I’ve been using mine too, honestly and for years? This is exactly where the concept of honest concurrent…


Scandalous Signs as Trade Mark- What Do You Need to Know

Scandalous Signs as Trade Mark- What Do You Need to Know?

Now, you might wonder, what exactly does “scandalous” mean in this day and age? The truth is, it’s a moving target. What’s acceptable now may have been shocking 20 years ago, and…


Provisional Refusal of an IRDA-What can you do

Provisional Refusal of an IRDA-What can you do?

So, just because you’ve filed a trade mark internationally under the Madrid Protocol, it doesn’t mean your mark is automatically protected in Australia. Like every other country…


Trade mark Application Status-Will It Be Accepted or Rejected

Trade mark Application Status-Will It Be Accepted or Rejected?

If we look into one of the basics of trade mark registration process, a common but crucial question I often get from clients: “What happens after I file my trade mark application?…


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