Enablement and Written Description: What Examiners Really Look for in Australian Patent Applications

Patents promote innovation by granting monopoly in exchange for disclosure of the invention. However, not every invention matures into a grantable or enforceable patent. Among the…


How to Build a Patent Portfolio for Licensing, Fundraising, or Exit Strategy

Innovation alone is not sufficient to secure commercial success in today’s global technology landscape. For product designers, engineers, and researchers, the real differentiator…


Sounds, Scents & Signs Understanding Non-Traditional Marks

Trade Mark Protection for Non-Traditional Marks in Australia

The concept of branding has evolved in the modern world to encompass more than just a company's name or logo. It entails adding a unique touch and leaving a lasting impression on…


Why Having a Registered Trade Mark Isn’t Always Enough?

What would happen when a well-established Australian energy company, which has spent years building a brand around a specific name, finds itself in a legal battle with a newcomer…


Trademark Dilution and Brand Reputation

Intent to Use: A Critical Threshold in Trade Mark Law

When a business seeks to protect its brand in Australia, the law assumes a basic starting point, i.e. the applicant must actually intend to use that mark. It sounds simple, but a…


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